Business process outsourcing company TeleTech has initiated a recruitment drive aimed at finding 500 home-based call centre staff in Wales, according to reports.

Explaining the reasons by the endeavour, bosses at the US-based firm suggest that the use of home-based staff enables them to establish a more flexible workforce, both in terms of where and when phones can be covered, reports the Western Mail.

In addition, TeleTech considers Wales as having the potential to produce the hundreds of home-based operatives the company is looking for in order to build on the successes of similar schemes in the US and Australia.

Call centre staff recruited by TeleTech to work from home will be used to support some of the firm’s most prominent clients in the UK, the Welsh news service suggests.

TeleTech claims to be among the leading companies of its kind in the world and boasts more than two million customers globally.